Kickstarter followed suit the following year. Launched in 2008, Indiegogo (or IGG) led the way in empowering independent film projects. Indiegogo, the first major crowdfunding site was set up to promote arts and creative endeavors. Background And ContextĬrowdfunding did not begin as a prelaunch product platform. But if it sounds too good to be true, there’s often more to the story. It feels like a good number (stats unfortunately unavailable) of startup successes and cool crowdfunded products you hear about began here. Today Kickstarter and Indiegogo are the unquestionable champs of rewards-based product crowdfunding (though many other donation, charity and investment platforms also exist). It’s extremely advantageous for entrepreneurs and eliminates the overbearing upfront costs that stop most startups before they begin. In its simplest form, crowdfunding is getting others to finance the creation of a product, project, business or work of art.

As such, let’s briefly explain the mechanics and guidelines for a more solid foundation before exploring launching a software startup with crowdfunding.

The Art Of Launching An App: A Case Studyĭespite the rapid growth of crowdfunding platforms and campaign successes, crowdfunding is still a foreign concept to most.

Current Trends And Future Prospects Of The Mobile App Market.

It seems like every day you hear about an exciting new startup crushing their campaign goals and launching their company via Kickstarter or Indiegogo. It’s no secret that the crowdfunding industry is booming. Most software startups try crowdfunding and fail - they’re doing it wrong! To crowdfund your app, and supercharge your business, let’s look at what works, what doesn’t, and get started right!

If you’re a developer, you know how hard funding and traction are to come by.

Kickstart app